The Thunder Show
For a while now, I’ve been mulling over how I would start off this post in a manner that would bring you, my two and a half readers, deeper and deeper into this post. Let’s try a different approach:
- What do the N.Y. Jets, a steel pail, a burgundy wristband, and wine have in common?
- Would you eat a cigar?
Would you lick a stone soaked in salt water?
Would you eat grass with a little grapefruit juice? - Any marketer’s dilemma right now is to figure out how to get facebook, twitter, and any other of the myriad of social sites to act as part their strategy.
The answer to all of these, with some matter of grammatical correction to make the response match the question, is Gary Vaynerchuk! I came across Gary via twitter and have simply been healthily fanatic about watching his videos at Wine Library TV and on his blog. Everywhere that you come across Gary on this world wide web of ours, you will notice that he continuously invites you to interact with his life via any manner of sites: linkedin, facebook, twitter, pownce, myspace, and many others.
What impresses me about Gary is not the fact that he is pimping his name all over the place. It’s smart, but it’s not why he is a success. Gary Vaynerchuk is real! He completely loves life and shows it outwardly. He is an asset based thinker, not deficit based (though there is the whole Jets thing but I can let that slide). You can see what I mean in this video from one of Gary’s recent posts really says a TON about this man:
But to really get a taste of what Gary is like, you have to spend some time watching the videos over at Wine Library TV. I like wine and enjoy trying to analyze it. Gary makes the entire experience less pretentious. It is simply visceral the way that he approaches wine. It’s obviously a part of his life, and since he obviously love life, he certainly lets you know how much he loves wine – even when the wine sucks.
So what you need to do is check out some of the links that I just threw at you. Enjoy them for the content and educational matter. Then enjoy them for their life-changing and directional matter. Look into the motivation behind them. Remember, numbers and money follow, they do not lead. So ask yourself what is leading Gary. Once you figure that out and act upon that in your own life, you will probably find yourself smiling a little bit more
Tags: social marketing, twitter, wine
April 21st, 2008 at 8:08 am
This is an example, I think, of ENGAGEMENT. Social networking isn’t going to give you RIAs or engaging content, but can support them. Your stuff has to be rock solid, and provide a definite positive benefit to your readers, before they are going to be interested in linking up with you via social networking…
April 28th, 2008 at 11:44 pm
Anyone who takes a $4M/yr business and turns it into a $50M/yr business, and gets his pic in the WSJ before 30, is someone to check out. I dig his approach too. Thanks for introducing me to Gary, Stuuuuugle!
March 13th, 2009 at 3:36 pm
Hi Stuart, to answer your questions:
1) Would I eat a cigar? Well, that depends. Over at the Alinea at Home food blog, there was an entry on cooking with a cigar infused, uh, cream -like substance? Turned out pretty damn tasty according to her and others. I wouldn’t smoke one, however.
2) Would I lick a stone soaked in salt water? Licking a stone soaked in salt water seems pretty okay. When you go to the salt mines in Berchtesgarten you can buy salt rocks to lick on. I’ve done that. Does that count?
3)Would I eat grass with grapefruit juice? I’d probably eat grass with a LOT of grapefruit juice. There’s always that wheat grass stuff. I’d start with that.
I’m gonna check out the wine links. I met a French winemaker on my 500 mile walk. The little stinker not only makes wine, he lives in Provence to boot. Even when the economy sucks, that’s not all that bad. Glad to see your new website. Looks very, very fine. ~Deb.