For a while now, I’ve been mulling over how I would start off this post in a manner that would bring you, my two and a half readers, deeper and deeper into this post. Let’s try a different approach:

• What do the N.Y. Jets, a steel pail, a burgundy wristband, and wine have in common?
• Would you eat a cigar?
  Would you lick a stone soaked in salt water?
  Would you eat grass with a little grapefruit juice?
• Any marketer’s dilemma right now is to figure out how to get facebook, twitter, and any other of the myriad of social sites to act as part their strategy.

The answer to all of these, with some matter of grammatical correction to make the response match the question, is Gary Vaynerchuk! I came across Gary via twitter and have simply been healthily fanatic about watching his videos at Wine Library TV and on his blog. Everywhere that you come across Gary on this world wide web of ours, you will notice that he continuously invites you to interact with his life via any manner of sites: linkedin, facebook, twitter, pownce, myspace, and many others.

What impresses me about Gary is not the fact that he is pimping his name all over the place. It’s smart, but it’s not why he is a success. Gary Vaynerchuk is real! He completely loves life and shows it outwardly. He is an asset based thinker, not deficit based (though there is the whole Jets thing but I can let that slide). You can see what I mean in this video from one of Gary’s recent posts really says a TON about this man:

But to really get a taste of what Gary is like, you have to spend some time watching the videos over at Wine Library TV. I like wine and enjoy trying to analyze it. Gary makes the entire experience less pretentious. It is simply visceral the way that he approaches wine. It’s obviously a part of his life, and since he obviously love life, he certainly lets you know how much he loves wine – even when the wine sucks.

So what you need to do is check out some of the links that I just threw at you. Enjoy them for the content and educational matter. Then enjoy them for their life-changing and directional matter. Look into the motivation behind them. Remember, numbers and money follow, they do not lead. So ask yourself what is leading Gary. Once you figure that out and act upon that in your own life, you will probably find yourself smiling a little bit more

Apparently Love’s checks their customer responses.  More than that, it seems that they actually take action on them.  Now they didn’t tell me they did anything, but while explaining my customer response form fiasco to a friend, I found out that they updated the .pdf version of their in-store flier.

Fantastic!  Thanks!

Now let me show you what I wanted to show you.  It’s a relatively moot point now, but I thought it was interesting none the less.  Here’s the section of the advert that I was focusing on that has a different bluetooth headset being advertised than being modeled:

To make sure we can do a decent comparison, I’ve flipped the advertised model around and placed it closer to the model:

It’s a little grainy, but you can definitely tell that the model is wearing more of a boom version and that the colors are in slightly different places. 

So that’s all I was trying to say when I landed in mediocrity mayhem.  Good for Love’s in their speed to recover.  Bad on them for never sending me an email that things were fixed.  And still… check your artwork - please!